Category Archives: Streetscape

Ep. 104: Hidden Beauty on West 28th Street

Hidden gems are everywhere if we keep our eyes open.

Today’s excursion takes us to New York City’s Flower District: one single block in Midtown Manhattan that guarantees to impress and to likely transport you to an outworldly place of beauty and surprise.

Tucked on West 28th Street between 6th and 7th Avenues, we went looking for inspiration for color and DIY ideas where everyone “in the know” goes for anything floral or greenery-related. We spent the morning among florists, wedding and event planners, anxious hosts, excited brides-to-be and helpful shopkeepers all with one goal in mind: explore the thousands of species of flowers and plants to find just the perfect flower. Perfect shade of pink and purple. Perfect blooms for the perfect event.

So scroll down, take a listen, and visit the mentioned links below to learn more.

Jeremiah’s Vanishing New York

Fast Company’s “A Beautiful Ode to NYC’s Dwindling Flower District”

The New York Times“A Spin Through the Flower District with Susan Orlean”

The New York Times’ย “War of the Roses”

A transcript of Episode 104:ย Hidden Beauty on West 28th Streetย can be downloadedย here.